Rice ferment, made light for India.

Concept render for HANARI: a woman resting her chin on her hand by a sunlit window, beside the words “Rooted in Korea. Made for Your Everyday.”
CONCEPT IMAGERY · PRODUCT IN DEVELOPMENT

Familiar rice. Korean fermentation. Climate-conscious texture.

  • Familiar rice

    Rice is an everyday grain, not an unfamiliar import. That is where the HANARI concept starts.

  • Korean fermentation

    Fermentation and formulation are what Korean skincare is known for. That is the difference we build on.

  • Climate-conscious texture

    Heat and humidity change how a product feels. The texture is shaped around that, not around a claim.

Concept render of the HANARI Even Days Serum bottle and carton beside a bowl of rice and rice ears.
CONCEPT IMAGERY · PRODUCT IN DEVELOPMENT

From a familiar grain to a modern Korean ritual.

HANARI is a Korean skincare brand from WeBring, a company based in Seoul, launching first in India. The HANARI concept begins with one rice or rice-bran ferment, then pairs it with one modern active. Final INCI, origin and performance claims will be published only after formula approval and supplier verification.

Made to feel light through hot, humid days.

HANARI's texture is designed to spread thin, absorb quickly and leave little residue, so it sits comfortably under sunscreen and makeup.

Design targets we are formulating toward:

  • Spreads thin and absorbs quickly
  • Low tack, minimal residue
  • Layers under sunscreen and makeup
Concept render of the HANARI Air-Fit Gel Cream tube and carton on a stone slab with rice stalks.
CONCEPT IMAGERY · PRODUCT IN DEVELOPMENT

One launch. A ritual to follow.

HANARI launches with Even Days Serum, in 30 mL and a 10 mL mini. Clean Start Gel Cleanser and Air-Fit Gel Cream follow later in the ritual.

Explore each product

  1. Cleanse

    Clean Start Gel Cleanser

    Later in the ritual

  2. Treat

    Even Days Serum

    The first launch

    30 mL · 10 mL mini

  3. Hydrate

    Air-Fit Gel Cream

    Later in the ritual

Meet HANARI first.

Leave your email and we will write once, when HANARI is ready in India. We are working toward a launch in the first half of 2027.

We expect to write only a handful of times before launch.

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